Palms Rural Self Storage

Website : https://palmsselfstore.com.au/

The website belongs to Self Storage Facility Services.

• Before engaging with us their website traffic did not perform as expected.
• The client’s mandate was clear. They needed to be seen above the fold in organic SERP and dominate the on the first page of Google SERP.

Business Overview

• Palms Rural Self Storage offers secure, affordable self-storage units and vehicle storage solutions for homes and businesses across Darwin, with flexible rental options and high-security facilities.

Table of Contents

• The diagnosis
• The solution
• The benefits

The diagnosis:

A thorough study of the keywords used in the client site revealed these interesting insights

• Low SERP ranking for keywords – They were not in the top 10 positions for the key terms relevant to client business

Keywords	Initial Ranking
storage units berrimah	3
car storage berrimah	4
Car storage darwin	9
storage in berrimah	5
storage near me darwin	6
boat storage darwin	5
self storage darwin	6
affordable storage darwin	5
rental storage darwin	7
storage darwin	6

• They had a significant Google page speed issue, which was affecting their ranking negatively. Google has indicated that the uploading speed is one of the signals used by its algorithm to rank pages. Slow uploading means that search engines can crawl fewer pages, and this could negatively affect your indexation. Page speed is also important for the user experience. Pages with a long load time tend to have higher bounce rates and lower average time on page. Longer load times have also been proven to negatively affect conversions.

The solution

We have resolved the page speed issue with the help of the development team and narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically. Apart from this, we performed following things to improve the ranking and traffic of the website.

1 – Keyword research

We did keyword research for relevant terms applicable to the client business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.

2 – Blog posts to add value to readership audience

We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.

3 – Website content optimization

We identified the problem of keyword stuffing in some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content, with a higher emphasis on readability and optimize keyword density.

The benefits

The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website Organic traffic by almost 680.77% from 52 monthly visitors to 406 monthly visitors.

In addition, we were able to boost the website all traffic by almost 777.25% from 167 monthly visitors to almost 1.465 monthly visitors.

Organic Traffic Trends, since we have started working:

All Traffic Trends, since we have started working:

Along with this, we managed to rank all ten keywords in the top five rankings. Out of the 10-targeted keywords, we have all 10-targeted keywords on page 1 in Google Australia search engine.

Keywords	Initial Ranking	Today’s Ranking
storage units berrimah	3	1
car storage berrimah	4	1
Car storage darwin	9	1
storage in berrimah	5	2
storage near me darwin	6	2
boat storage darwin	5	3
self storage darwin	6	3
affordable storage darwin	5	3
rental storage darwin	7	3
storage darwin	6	4

Backlinks Trend:

We have reviewed history for the past few months through SEM Rush tool then we see a positive trend in the number of backlinks indexed on the search engine.